Globalisation and advances in transport technology have brought something new to the table for all service providers: millions and millions of foreign potential customers. The hotel business is one of the most competitive markets where the battle for customers is in full swing all the time. Nowadays, hotels need to really fight for their foreign guests and the easiest way of doing that is to offer added value.
About Alina Cincan
Alina Cincan is a former teacher, translator and interpreter with over 10 years’ experience, total language geek, avid reader. She is the Managing Director of Inbox Translation (UK), a provider of language services for the hospitality industry (and not only). She has a soft spot for sushi, books, shoes and make-up.