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A New Travel Experience for Football Fans in Jakarta

Jakarta launches Asia’s first Chelsea-themed hotel suites, unveiled during a two-day fan gathering with club legend Gary Cahill.

  • Asia’s first Chelsea-themed hotel suites opened in Jakarta.
  • Launch took place during The Famous CFC Jakarta, a major two-day fan event.
  • Chelsea legend Gary Cahill attended and led the unveiling.
  • Suites are located at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta.
  • Events included meet-and-greets, Q&A sessions, and a large public match screening.

Jakarta has added something unexpected to its hospitality scene: two fully themed Chelsea Football Club hotel suites, created in collaboration with The Ascott Limited. The launch coincided with The Famous CFC Jakarta, an international fan event that brought supporters together for two days of activities, conversations, and matchday excitement.

Former England international and Chelsea captain Gary Cahill travelled to Jakarta for the occasion, meeting fans, unveiling the new suites, and taking part in a series of community visits and gatherings.

For travelers passing through Indonesia’s capital — especially those who follow the Premier League — the new suites offer a rare chance to stay inside a curated football-inspired environment far away from London.

Inside the New Chelsea-Themed Suites

The two suites offer distinct experiences for guests:

The Legend Suite – Ascott Sudirman Jakarta

Designed as an elegant tribute to the club’s history, The Legend Suite displays curated memorabilia, artistic touches, and details that reflect the defining players and matches of the past decades. The atmosphere is quieter, more refined, and ideal for travelers who appreciate both football and upscale design. A newly signed Gary Cahill jersey is part of the display.

The Bridge Suite – Citadines Sudirman Jakarta

This suite is built for fans who enjoy the energy of matchday. The décor, lighting, and audiovisual details recreate the spirit of Stamford Bridge, making the room feel like a small pocket of London transplanted into Jakarta. Families and groups of friends can use the two-bedroom layout to share the experience.

Reservations for both suites are now open through Ascott’s official website.

The Famous CFC Jakarta: A Weekend of Football and Community

The launch was part of a larger gathering supported by Chelsea Football Club and Ascott, designed to bring supporters together in different cities around the world.

Highlights included:

  • A fireside chat with Gary Cahill
  • A meet-and-greet session with Ascott Star Rewards members
  • A visit to ASIOP Stadium, where Cahill met students from a special needs school and joined them in football activities
  • A pre-match gathering for fans across the city
  • A large screening of the Chelsea vs Arsenal match, attended by roughly 250 supporters

Events were held at Ascott Sudirman Jakarta, Citadines Sudirman Jakarta, YELLO Hotel Harmoni Jakarta, HARRIS Hotel & Conventions Kelapa Gading, and HW Livehouse.

For travelers in Jakarta that weekend, the atmosphere felt like a pop-up festival — part football culture, part hospitality showcase, and part community outreach.

Partnership With an Eye on London

Ascott and Chelsea have been expanding their collaboration beyond traditional sponsorship. During the event, Ascott representatives confirmed preparations for lyf Chelsea London, opening in 2026 directly at Stamford Bridge. The property is expected to bring a social-living hospitality concept into the heart of the club’s home neighborhood.

For travelers, this means more immersive stays ahead — both in London and abroad

Anyone visiting Jakarta can book The Legend Suite or The Bridge Suite through the Ascott website. The offerings are especially appealing to:

  • Football fans looking for a unique stay
  • Families wanting an interactive room theme
  • Travelers curious about sports-inspired hospitality
  • Visitors searching for a fun story to bring home from Jakarta

More updates on future events and offers can be found at discoverasr.com.

PS: Our readers also love the photo taken inside one of the new themed suites, where Gary Cahill — a man best known for blocking strikers twice his size — sits on the hotel bed holding a small teddy.

Categories: World
Manuel Santos: Manuel began his journey as a lifeguard on Sant Sebastià Beach and later worked as a barista—two roles that deepened his love for coastal life and local stories. Now based part-time in Crete, he brings a Mediterranean spirit to his writing and is currently exploring Spain’s surf beaches for a book project that blends adventure, culture, and coastline.
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