Opening New Paths in Tourism: The 12th Athens International Tourism & Culture Expo 2025

• The 12th Athens International Tourism & Culture Expo 2025 is heading to Zappeion.
• Scheduled from 8 to 10 December 2025.
• It’s a hub for global tourism professionals, bringing exhibitors, buyers, and attendees together.
• Over 5,500 B2B meetings are planned, with participation from 130 Hosted Buyers and 40 countries.
• It focuses on the inbound, outbound, and domestic tourism sectors.
• Supported by Greece’s Ministry of Tourism and Ministry of Shipping & Island Policy.
• Hosted Buyers bring tangible value and profitable partnerships to Greek tourism businesses.

The Tourism Gathering Everyone’s Talking About

Forget your standard tourism expos; this one is striving to do things differently. From 8–10 December 2025, the 12th Athens International Tourism & Culture Expo is expected to take Zappeion by storm. For more than a decade, this event has acted as the ultimate meeting ground for top players in the tourism sector, connecting Greek companies with international heavyweights.

This isn’t just another trade show. The expo facilitates thousands of face-to-face meetings (yes, people still do that), helping exhibitors link up with big decision-makers. Think hotels, travel agencies, cruise operators, and even yachting companies—all under one roof, hunting for international partnerships.

But wait, there’s more! Outbound and domestic tourism will be front and centre this time, with exhibitors showcasing their services and selling dream travel packages for both Greek and international destinations.

Why Should You Care About This Expo?

If you’re somehow still reading, here’s what makes this event worth it:

• Unmatched Networking: The expo will host professionals from 40 countries. Around 130 big-name Hosted Buyers will attend, ready to shake hands and finalise deals.
• Profitable B2B Meetings: Over 5,500 business conversations are planned, promising productive partnerships.
• Track Market Trends: Exhibitors will get insights into the latest industry movements, keeping them ahead of the curve.
• Broader Representation: For the first time, inbound, outbound, and domestic tourism will all share the spotlight.

Year after year, the Athens International Tourism & Culture Expo continues to craft a space where partnerships flourish.