- 100% Hotel Show | Crete 2026 returns to Heraklion February 6–8.
- Designed for hoteliers, villa owners, and hospitality professionals.
- Focus areas: renovations, hotel equipment, operations, design, tech, and sales.
- Includes suppliers for furniture, mattresses, amenities, cleaning, sustainability, and smart hotel systems.
- The real value: face-to-face meetings before the season begins.
The Annual Ritual of “We Are Totally Ready for the Season”
From February 6 to 8, Heraklion becomes the meeting point for everyone in hospitality who has ever whispered the words: “I just need a small renovation,” only to wake up three days later with a new lobby concept, a different mattress supplier, and seventeen brand-new invoices.
Yes. The 100% Hotel Show | Crete Seasonal Edition is returning — bringing solutions, exhibitors, know-how, and the holy Cretan tradition of networking (which is basically: “Let me see who I can call at 1 a.m. in July when something breaks.”)
If you own a hotel or a villa and you have even a tiny suspicion your property needs a refresh before the next season, this is where you go:
- look professional,
- gather ideas,
- collect brochures you will absolutely “read later,”
- and take photos of furniture you will pretend you designed yourself.
Renovation Dreams and Redesign Delusions (We All Have Them)
The exhibition puts heavy emphasis on construction, redesign, and materials, because in tourism, nothing says “premium” like:
- walls that do not peel in August
- pool areas that do not look tired
- lobbies that do not feel like they are waiting for a bus
Architectural firms and design solutions cover rooms, common spaces, outdoor areas, and all those “small improvements” that always cost like they are building an airport.
Exhibitors include firms and providers in:
- architectural design
- flooring
- stone and porcelain
- garden and pool solutions
- aluminum products
- surfaces and sanitary equipment
Translation: if it exists in a hotel, someone is selling a solution for it.
Furniture, Equipment, and the Myth of “One Quick Upgrade”
The second major attraction is hotel function and operation — meaning everything from furniture and mattresses to cleaning systems, amenities, gym equipment, and sustainable management.
In one walk through the booths, you can basically rebuild an entire property:
- beds and mattresses
- textiles
- bathroom amenities
- disinfection and cleaning systems
- staff uniforms
- F&B equipment
- water filters
- environmental solutions
It is like a supermarket — except the shopping cart is your bank loan.
Tech, Sales, and the Fantasy of “More Bookings Without Drama”
Then we come to the part hotel owners love: technology and revenue management.
Channel managers, PMS, booking engines, automation, smart rooms, digital marketing… all the tools designed to help you:
- sell better
- manage cleaner
- and avoid the classic nightmare where a booking appears on a platform you forgot existed
There is a long list of tech exhibitors offering:
- reservation tools
- sales & marketing services
- villa management
- revenue management
In theory, this section will make your life easier.
In practice, it will make you want to rearrange your entire online strategy on the spot, which is the point.
Not Just a Room, Baby — An “Experience”
The show goes beyond beds and tiles, since for a decade nobody sold “a room” anymore. Today, hotels sell:
- spa and wellness concepts
- outdoor experiences
- food and beverage pairings
- personalization and guest experiences
Basically, everything that justifies charging more, while telling guests it is all about “authenticity.”
Island Reality Matters
One of the most serviceable aspects of the Crete edition is that many exhibitors are offering solutions explicitly designed for island conditions, meeting criteria for tough materials, outdoor resilience, seasonal operating realities, and local market constraints.
Think of it in terms of what works in Athens does not always work in Crete.
And what works in Crete must survive salt air, wind, August madness, and those “little emergencies” that magically appear when the island is full.
The Real Product Is Networking
The number one reason people go to exhibitions is not the chairs.
It is face-to-face networking. This is the professional version of: “I will remember your face when I need you.”
Alongside the exhibition, workshops and presentations cover pricing, strategy, direct bookings, online channels, design trends, and hotel operations.
And February is the perfect month for this because it is that calm little window where owners can still pretend they have time to plan rationally.
Once March hits, rationality starts packing its suitcase.
The 100% Hotel Show | Crete 2026 is not just another exhibition, but a pre-season survival tool — the place hoteliers go to upgrade, renegotiate, improve operations, and leave with actual solutions instead of vague dreams. Or at least leave with a plan instead of the usual “we will deal with it later,” which is the local modus operandi.