Netherlands hotel innovators citizenM comes out with a subscription business plan that could drive profits. But is loyalty only about stable revenue?
Lennert De Jong
Solving the Big Data Analytics Riddle for Hotels
Hotels and other hospitality oriented businesses have received the message, big data analytics can solve for major business challenges from price optimization, to predicting touristic flows. However compelling this new realm may be for current and future operations though, not all big data solutions add the same value.