Swisscom’s ConnectedHotel TV, the first all-in-one hospitality solution that delivers interactive high definition television, video-on-demand, has been successfully deployed on coaxial cable at Madrid’s NH Parque Avenidas hotel. The innovation is replete with wired and wireless Internet connectivity, channeled through one converged network and one LG TV without a set-top box.
Swisscom ConnectedHotel TV solution
Advantages for Guests
The advantages for guests are the most important benefit in using Swisscom ConnectedHotel TV technology. ConnectedHotel TV allows hoteliers to meet all guests’ entertainment needs, from traditional TV, to video-on-demand, and Internet access – from a user-friendly interface. The device offers access to IP television and web-based services, such as local weather forecasts, real-time flight information, news portals, stock exchange data, video sharing sites and much more. The TV screen also serves as a wireless access point and offers an extendable Ethernet cable on its back through which guests can connect their laptops and media tablets.
The centrepiece of the Swisscom solution is a purpose-built LG TV screen that is compatible with Ethernet, Coax and VDSL technologies.
Advantages for Hoteliers
Swisscom’s ConnectedHotel TV has significant advantages over traditional solutions that involve multiple devices. The main advantage resides in the fact that hotels using ConnectedHotel TV have no need for set-top boxes, extra cabling or separate WiFi access points. This makes ConnectedHotel TV a solution that reduces drastically acquisition, installation and running costs for communication and entertainment devices. For example, over a 5-year service period, a 200 bed room property will save up to € 8,000 euros on electricity. Add to these savings resultant lower maintenance needs.
Since we’re talking money, working with Web-based services as an additional content source, opens serious possibilities for hoteliers to engage their guests, and even to exploit new revenue models.
This system can be used as a message board as well: hotels can promote their services on screen (special spa offers, restaurant menus, etc). In addition, the screen can be used to offer express checkout and as a communication platform with every guest. So what we have now is an engaging and highly targeted tool for advertising and marketing – a walled garden without the outside noise of competition.
Plus, this is a very classy, elegant solution: no hanging cables, no set-top box to care about, ConnectedHotel TV is the definite proof that less is more, as the TV set integrates harmoniously with the suite’s interior design. In the end, the big winner is the guest – who doesn’t want big screen everything?
Swisscom – Speed from Swisscom Hospitality Services on Vimeo.
