After a $30 million TV ad campaign launched in 2013 the US; TripAdvisor embraced the same strategy with several new TV ads designed for the European market (specifically France and the UK). The video below is one of several published in the past 24 hours. The first TV ad series by TripAdvisor were the result […]
TAP Portugal, the leading airline operating between Europe and Brazil, and Brazilian airline GOL Linhas Aéreas Inteligentes, the largest low-cost airline offering the best fares in Latin America, are launching a business partnership to operate codeshare flights that will enable both airlines to offer more convenient services to their customers.
Magnuson Hotels Worldwide has just released a global hotel performance calculator which allows owners to benchmark their individual hotel performance versus local markets. In a move the company says is a “first ever” approach to measuring true performance at the local level, Magnuson’s release of the tool on Hotel Authority seems destined only for those in dire need of revenue help. Here’s a brief look at a local performance indicator.
In air travel news, Russia’s Federal Aviation Agency has granted Pobeda, the low-cost carrier subsidiary of Aeroflot, its operator’s certificate and air transportation licence. The award of the documentation, under Russian legislative rules, allows the new low cost airline to begin ticket sales as of November 11.