Five years ago the world-wide-web was horrified at the concept of usable user data. Today every business from high fashion to the local laundry-mat wants to know how to convert customers via predictive intelligence. Technology is gearing up to meet a Big Data conundrum, as marketers wring their hands awaiting the golden ring that signifies an R-O-I bonanza. But at this stage of trend analysis, most experts agree that the analytics ship has not yet arrived. Here’s a succinct look at where we really are.
Hotel tech startup, SnapShot GmbH has announce the selection of former Google Germany director, Dr. Stefan Tweraser as the Austrian company’s CEO. Borrowing from the talents of this technology company manager, SnapShot hopes to fast forward development of a much anticipated new produce, as well as building a powerful business presence in the space.
Over the last dozen years I’ve tested just about every search technology that exists. From back in the so-called “search wars”, to new forms of AI and semantic intelligence, the ultimate goal of any search device is relevance for the user. Today I tested a little hospitality search engine called Pineapple Search.
News from Expedia tells of the OTA’s coming purchase of holiday rental firm HomeAway. In a deal estimated at $3.9 billion, the Texas based startup could punch a hole in the alternative accommodations space for the famous brand.
Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using guest analytics and loyalty data will become more and more useful, but the key segments, and those data sets, will power the coming hotel operations shift toward predictive analytics. Here are some resources that should be […]
What’s the one question every hotel owner, director, and revenue manager on Earth wants to ask about Big Data and predictive analytics? “Where’s the proof?” This is what’s missing from every conference presentation, and ever marketing pitch for tech tools that will jump start the new business intelligence (BI). For those in need of such […]
Hotels and other hospitality oriented businesses have received the message, big data analytics can solve for major business challenges from price optimization, to predicting touristic flows. However compelling this new realm may be for current and future operations though, not all big data solutions add the same value.
Understanding the technology in the hotel distribution space can be challenging, so many players and so much technology. A visual representation of this technology can help grasp the landscape and “fit the pieces into the puzzle.” Part of working on Hotel Demand Management, and its many layers, meant getting a good grasp of the segments, […]
In a world full of hospitality choices, amid a hotel landscape where everywhere feels like the same place, it is not easy to find a truly unique experience.
Each room of this hotel is enhanced with handmade textile paintings that create depth and a rich perspective in these small places, so characteristic of most boutique hotels in Paris.
A story on Skift this morning bears the headline; “Airbnb’s Growth Doesn’t Scare Priceline at All”. A big picture of William Shatner set to duke it out is as funny, given Priceline should be scared, that is. If only Priceline’s Star Fleet had integrated Airbnb!
SnapShot Travel is a hotel technology and services company that provides innovative tools and solutions, which empower hotels to make better data-driven decisions.
A recent ESSEC Business School Hospitality Management MBA Bootcamp spawned a series of discussions and expert analysis. The
Certified Indigenous retails for USD $45. The book reveals how hotel concierges around the world explore their destinations, offering local travel tips.
Marriott International has just reopened the Mayflower in Washington, formerly a Renaissance Hotel, now part of the Autograph Collection Hotels, within the Marriott International family. The hotel, freshly renovated, has been in business since 1925, and it is listed in the National Register of Historic places. Marriott International has invested $20 million to renovate 583 […]