Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.
Europe is such a vacation surprise, especially for families. The dual benefit of experiencing history, new cultures, memorable or even forgotten places, and especially world famous sun worshiping destinations, this all makes the “old continent” an everlasting touristic wonder. This week we focus on Europe stays you may not have heard of, but places you’ll never forget once you visit. Here’s four kid friendly hotels choices to investigate this summer.
Holy Tomato, VeggieHotels, a site launched back in 2011, helps healthy vegetarians hook up with some 500-plus bed and breakfasts, hotels, spas and conference centers across 60 countries. Listing everything from five star Bali digs to bed and breakfast stays from Austin, Texas to Zanzibar (okay, maybe not that far), the VeggieHotels membership makes a lot of sense for those travelers so inclined. Getting the nod for covering the niche, VeggieHotels needs some more inventory.
Zurich based SWISS is making major modifications to their European and intercontinental schedules for the 2014 summer period. According to the airline Palermo and Thessaloniki will be added to the network, while Geneva will also see new services to Corfu and Heraklion in Greece. The provider also announced service from Basel will also be expanded with seasonal flights to Ibiza, Olbiaand Palma de Mallorca.
Key people and analytical indicators predict a very positive Europe Hotel market going forward. With the European bond market ramping upward, and big hotel players making huge investments, most analysts agree Europe travel may be coming out of the recessive woods. Despite the positive signals though, price cramping and other considerations will continue to prove problematic for some hoteliers.
Just announced at the Travel Marketing Awards 2014, tailor made luxury travel provider Carrier wins “Best Website” at the Grosvenor House gala held March 20. With engagement an every increasing part of the guest experience equation, it’s clear this company “gets it” for converting and keeping customers.